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Adap.tv Continues Rapid Expansion of its Marketplace With Addition of Top Publishers
San Mateo, CA. Nov 22,2010
Adap.tv, the industry’s only open video advertising platform, today announced new partnerships with several leading online video publishers. Accessing powerful tools to maximize their video inventory, FUNimation Entertainment, hi5, MrMovieTimes.com, and Wetpaint are some of the latest to adopt Adap.tv’s platform in Q3.
Adap.tv for Publishers offers advanced tools to manage and monetize online video assets from a single interface, while optimizing across multiple ad sources including direct sales, ad networks and the Adap.tv Marketplace. Integrating the industry’s leading tools and technologies, Adap.tv has experienced unprecedented publisher growth, adding over 300 new sites to provide advertisers with premium quality inventory and greater scale for their online video campaigns.
hi5, one of the world’s leading social entertainment sites with over 40 million monthly visitors worldwide, recently partnered with Adap.tv. "Adap.tv’s platform makes it powerfully simple for us to maximize the value of our entire video inventory, access premium buyers and ultimately drive revenue," said Rajat Kongovi, Vice President of Business Operations for hi5. "Using Adap.tv’s complete online video monetization solution, we can now capitalize on every impression."
"Adap.tv provides the only video selling platform that directly connects publishers with a high volume of brand name advertisers to drive revenue with a single, comprehensive solution," said Henk Van Niekerk, vice president of business development at Adap.tv. "Our open platform incorporates innovative technology specifically designed to address the demands of premium publishers, who want the latest tools to manage their online video advertising campaigns easily and effectively."
According to comScore’s recent Video Metrix Report, Adap.tv reached over 60 million unique viewers and delivered more than 435 million ad views in October. As publishers continue to connect with relevant buyers, the average CPM within the Adap.tv Marketplace has increased 38 percent since February.
