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Control and efficiency

Every campaign. Every screen. Every inventory source, data or technology partner. All managed through a single, seamless point of control.

  • Overview
  • Ad Server
  • Campaign Manager
  • Adap.tv Marketplace
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Overview

Adap.tv for Advertisers makes video ad buying simple, efficient and effective. A unified, open platform lets you run and optimize campaigns easily across any publisher and any device—and tap into a rich ecosystem of partners, data and opportunities.

Ad Server—Video advertising without the complexity

Seamless integration with all the industry’s leading data and service providers makes it simple for you to work with your existing partners and bring in new ones.

Campaign Manager—One-stop ad buying, serving and reporting

A single point of control lets you buy video, serve ads and report on campaigns across all your inventory sources—including direct and spot market buys—for maximum efficiency and impact.

Video Spot Market—Billions of ad opportunities

The Adap.tv Marketplace connects you with the premium publishers your campaign needs—with full visibility into pricing, sites and performance to help you get the most for your money.

Features

  • Advanced ad serving
  • Seamless distribution
  • One-touch audience targeting
  • Global frequency capping
  • Multi-screen reach
  • Built-in optimization
  • Unified reporting
  • Custom analytics
  • Instant spot market access
  • Easy-to-use interface
  • Advertisers
  • Publishers
  • Partners
  • Insights
  • Company

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