Let’s build a better ecosystem
Adap.tv helps every member of the online video industry connect, work together and discover new opportunities. It’s the way video advertising works.
Partners
Adap.tv video advertising technologies are built on an open platform that makes it simple for advertisers, publishers and technology and service providers to plug in and work together in a friction-free environment. By removing technical barriers and market inefficiencies, Adap.tv is laying the foundation for a new online video advertising industry powered by innovation and success.
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Data Providers
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BlueKai
The BlueKai Exchange™ provides access to millions of data attributes on over 200M consumers across in-market, demographic, geographic, lifestyle, and B2B categories to increase performance and scale for direct response and branding campaigns. BlueKai Intent™ is the largest source of in-market shopping data across 7 key verticals including auto, travel, finance and retail, offered exclusively through the BlueKai Exchange.
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Comscore
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
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eXelate
eXelate is the world’s first and largest open marketplace for behavioral targeting data and the leader in data management tools. The eXchange includes targeting data on 150M U.S. unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics.
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Lotame
Lotame is a marketing technology company. Its flagship audience data management platform (DMP), Crowd Control™, integrates with web publishers to activate audiences and make data-driven display advertising a reality. The company provides advertisers with comprehensive online advertising solutions and publishers with a leading data management platform.
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Quantcast
Quantcast provides publishers and marketers with innovative solutions to support better decisions and to deliver audience based media.
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TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.
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Measurement Services
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Aperature
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Our research based solutions provide the knowledge to improve your advertising performance during each stage of the advertising cycle.
Dynamic Logic
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Our research based solutions provide the knowledge to improve your advertising performance during each stage of the advertising cycle.
Vizu
Vizu Corporation provides a powerful technology platform that allows brands, advertising and media agencies, online publishers, and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu's brand advertising effectiveness platform is used to measure and optimize online brand advertising campaigns in real-time, and supports all key processes in the advertising lifecycle, including audience profiling, targeting, creative testing, campaign measurement, and media optimization.
Verification Services
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Adsafe
AdSafe is the industry leader in online brand protection and risk management. Our Rating System provides an independent, third-party content rating and certification platform to help standardize and better control the online advertising ecosystem.
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AdXpose
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently use AdXpose technology.
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Double Verify
DoubleVerify is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers.
Rich Media Providers
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Atlas
Atlas Rich Media lives within the Atlas Digital Marketing Suite, which includes a family of products, including the Atlas Media Console, Atlas Search and Atlas Site Optimization. Atlas provides agencies, marketers, and publishers with the technology and services they need to execute fully integrated online marketing campaigns.
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DoubleClick
Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses.
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Eyeview
EyeView provides Video Ad Personalization Technology and creative services that deliver more effective and relevant ads. EyeView’s revolutionary technology allows video ads to have dynamically changing scenes and compositions that are updated and targeted in real-time, increasing pre-roll’s effectiveness.
Eyewonder
Eyewonder provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers’ interactive ad campaigns.
Innovid
Innovid is a leader in interactive video advertising. Providing a platform for the creation, delivery and measurement of video campaigns.
MediaMind
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns. See attached logo.
Pointroll
PointRoll is a leader in customer-driven innovation and boasts a well-defined product pipeline that extends beyond 2011. As a provider of marketing services to the best marketers in the world, what makes us most innovative is not our desire to develop cutting edge technologies for ourselves, but to develop first to market opportunities and ground-breaking solutions for our clients while delivering value and service at every turn.
Online Video Players
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Brightcove
Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web.
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KickApps
KickApps provides solutions that enable the creation and management of next generation web experiences. These solutions are social, interactive, dynamic, distributed, and data-informed.
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Longtail
LongTail Video, home of the JW Player, is the premier destination for online video solutions. Our family of products include the popular JW Player and its extensive library of player AddOns, LongTail's AdSolution for online video advertising, the Bits on the Run video management platform, and Open Video Ads.
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Ooyala
Oooyala’s end-to-end video platform, Backlot, makes it easy for media and non-media companies to transcode, manage, publish, analyze, and monetize their video assets. The flexible platform lets customers respond quickly to market needs and use their video assets to drive more revenue -- making Ooyala the most powerful online video platform in the world.
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OSMF
Open Source Media Framework (OSMF) simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences. This open framework enables development focused on web-based video monetization, with lower costs and faster turnaround.
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The Platform
thePlatform™ is the leading online video management and publishing company. Media companies rely on our online video platform as their open, central hub for managing, monetizing, and syndicating billions of video views annually. thePlatform's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV.
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